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Consistency, determination and instinct. Here's how a small start turns into a big enterprise.

With our products with an Italian soul and heart we want to write the kilometers of the most beautiful roads.

WRITE THEM RUNNING TOGETHER WITH US

LATEST NEWS

Sixty, Shot and Wire 2 main players at the Giro d'Italia 2021

Sixty, Shot and Wire 2 main players at the Giro d'Italia 2021

There will be 25 Sidi riders at the Giro d'Italia kicking off on Saturday from Turin. Three are three shoes' models at the Giro: Sixty, Shot 2 and Wire 2. read more
A TIMELESS FUTURE | ALBERTO BETTIOL

A TIMELESS FUTURE | ALBERTO BETTIOL

My story with cycling started when I was very young: I was just five. I began from the very start, aged 7, in the Youth category, and everything started accidentally. read more
A TIMELESS FUTURE | THE STORY OF GIOVANNI

A TIMELESS FUTURE | THE STORY OF GIOVANNI

I think everything began on June 2, 1998. I was five years old and, with my dad and my great-uncle, we went to see the Giro d’Italia caravan on the Fedaia Pass, at the foot of the Marmolada. read more
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