Sidi Sport becomes partner of Eroica

The partnership between Sidi Sport and Eroica celebrates the sharing of values; it's a meeting between the past and renewal in the purest and most authentic cycling.

Both value the roots of this extraordinary sport to explore new horizons, believe in the strength to never give up in the face of difficulties and to face challenges with determination, to experience the hardship and joy of the endeavor, to be active witnesses of a discipline in continuous evolution.

Eroica was born in Tuscany, in Gaiole in Chianti, as a non-competitive cycling event inspired by classic cycling, capable of attracting thousands of athletes and enthusiasts from all over the world. A mix of tourism and tradition to spend days in freedom in the enchanting Tuscan hills.

Created from the ingenious idea of Giancarlo Brocci, it has taken place in Chianti, the Crete Senesi, and the Val d’Orcia since 1997, roads and paths that have made the history of this sport. It has the peculiarity of reviving the cycling of yesteryear, with routes that take place largely on gravel and dirt roads with vintage bikes and clothing.

Routes far from traffic and confusion, always immersed in nature: not just a race but a true journey through breathtaking landscapes, culture, history, fine wine, and food, evoking the era of Gino Bartali. Today, Eroica, in both the Classic and NOVA formats, addresses the heroic cycling of the past, looking to the future, respecting identity and environment, in search of the true roots of a great sport like cycling.

Sidi Sport is proud to be able to enter the family of Eroica partners, where there is now a consolidated international community that participates with the idea of accomplishing a heroic feat. Constantly side by side with the greatest champions, for over 60 years it has designed products capable of supporting athletes in their performances and unleashing their potential.

Pioneering, resilient, and innovative, it creates solutions that combine science and craftsmanship, design and ergonomics that transcend time. For Nicola Rosin, President of Eroica Srl: “Sidi represents the history of cycling. A brand tied to the greatest champions of the past. Beyond this, an excellent example of the ability to think and make products in Italy. A unique and prestigious positioning that fits perfectly with the world of Eroica and its values. This partnership makes us very proud, and we are sure it will make our entire community happy.” Davide Rossetti, CEO of Sidi Sport: “Eroica is part of the history of great cycling events that aim to encourage social interaction and promote tourism; it is therefore a matter of pride for us to be among the event’s partners. We feel very close to the values, history, and great passion for two wheels that Eroica expresses and, we really like this ideal.