MTB WORLD CHAMPIONSHIPS: JORDAN SARROU CONQUERS THE RAINBOW IN LEOGANG.

MTB WORLD CHAMPIONSHIPS: JORDAN SARROU CONQUERS THE RAINBOW IN LEOGANG.

The Frenchman racing for Julien Absalon’s team dominated the elite men's race while Sidi added a prestigious gold medal in its palmares. read more
ATOJO WEARS NEW COLORS

ATOJO WEARS NEW COLORS

A new sober and elegant livery for a resolute and performing boot read more
SIDI MOTOLUX: CLASSIC CITY LOOK

SIDI MOTOLUX: CLASSIC CITY LOOK

The Sidi Motolux boot has an elegant look that doesn’t compromise on all of the necessary protection that a motorcyclist needs on their daily commute or on their short, relaxing weekends away.  read more
CAMPIONI DEL FUTURO, UNA SETTIMANA SPAZIALE PER I BABY ATLETI SIDI

CAMPIONI DEL FUTURO, UNA SETTIMANA SPAZIALE PER I BABY ATLETI SIDI

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MIKEL LANDA: THE GIRO IS FUN

MIKEL LANDA: THE GIRO IS FUN

In May the Italian roads turn pink; it is the month of the Giro and perhaps we all naturally think about this celebration now with nostalgia. To keep our good habits, we have asked the protagonists of this race to tell us some stories. read more
SIDI SIXTY GOLD: THE NEW LIMITED EDITION INSPIRED BY EGAN BERNAL

SIDI SIXTY GOLD: THE NEW LIMITED EDITION INSPIRED BY EGAN BERNAL

Don’t miss out on the all-new Sidi Sixty in a unique and flashy gold-colored version, which was initially intended exclusively for Egan Bernal, the 2019 winner of the 106th edition of the Tour de France.  read more
JORGE PRADO TALKS ABOUT HIS LOCKDOWN

JORGE PRADO TALKS ABOUT HIS LOCKDOWN

Jorge Prado  is only eighteen years old, but he has already made history. Last season he became the first Spanish athlete to win the MX2 World Championship twice in a row, claiming 31 GPs altogether.  read more
SIDI STORIES: TENACITY, CONSISTENCY, AND FURY. ÁLVARO BAUTISTA TAKES US BACK TO HIS EXCITING JOURNEY LAST SEASON

SIDI STORIES: TENACITY, CONSISTENCY, AND FURY. ÁLVARO BAUTISTA TAKES US BACK TO HIS EXCITING JOURNEY LAST SEASON

Álvaro Bautista’s fame on the racetracks is a matter of fact. He has always been a part of Sidi’s team of athletes, and last year he landed in the world of Superbike, delivering a historic record: eleven consecutive victories in his quest toward the World Title.  read more
SIDI STORIES: ON THE MILANO-SANREMO DAY PAOLO BETTINI TELLS HIS OWN PERSONAL RACE TOWARDS THE TRIUMPH

SIDI STORIES: ON THE MILANO-SANREMO DAY PAOLO BETTINI TELLS HIS OWN PERSONAL RACE TOWARDS THE TRIUMPH

Throughout his career as a  champion, Paolo Bettini has been making the Sidi team proud with his sensational victories, and he continues to be a special spokesman for the Italian quality that distinguishes the brand from Treviso.  read more
BILLY BOLT, THE 2020 SUPER ENDURO WORLD CHAMPION

BILLY BOLT, THE 2020 SUPER ENDURO WORLD CHAMPION

With four GP competed and the excellent results obtained, Billy Bolt becomes the new World Champion in the 2020 Super Enduro category. read more
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