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Milan, 9 November 2022. A step into the future for Sidi Sport: the iconic Italian brand specialising in the production and sale of footwear for cycling and motorcycling returns to Eicma and takes advantage of the extraordinary showcase of the exhibition to outline the first objectives following the acquisition of the company by Italmobiliare. During a well-attended press conference moderated by Vera Spadini, a well-known face in motorcycling commentary, Davide Rossetti, Sidi's new CEO, and Davide Cassani, former professional cyclist and former head coach pmof the Italian national cycling team, who was called to bring his experience to the company's board of directors, were presented.
Carlo Pesenti, CEO of Italmobiliare, a holding company listed on the Milan Stock Exchange that invests in important and innovative Made in Italy brands, to accompany them on a path of development, wanted to tell in first person, as a great fan of the world of two wheels, the development objectives for Sidi, a brand that Italmobiliare aspires to enhance globally while preserving the tradition of craftsmanship and quality that has always distinguished the products of the Maser-based company. "Italmobiliare's mission is to bring Italy to the world," emphasised Carlo Pesenti, "which is why we invest in the best Made in Italy brands with the aim of enhancing their value on a global level, through sustainable growth based on the creation of value over time. As an enthusiast and an investor, when the opportunity of this acquisition arose - for which I thank the Signori family - I was thrilled. We are investors, but we always invest with a somewhat special vision, because we are first and foremost entrepreneurs. It is with this spirit that we approached Sidi and that we are here today to present our vision. The first step was undoubtedly to try to build a team, and today is the right occasion to present Davide Rossetti, as the new CEO, and Davide Cassani, who will officially join us as a member of the Board of Directors'.
The new CEO Davide Rossetti has more than 25 years of experience in the world of sporting goods in multinational excellencies in Italy and abroad, both at wholesale and retail level. "I have been working in the Montebelluna area for years and for me to take over the leadership of Sidi is an extraordinary privilege," he commented. Sidi is a brand of absolute value, one of the few that still manufactures its products in-house. The goal for the future is to further strengthen research and development, continuing to work daily with athletes and riders, both motorcycling and cycling, who are one of our main assets. Companies like Sidi live for and with the product, and we will certainly continue in this direction to expand the range, bring new products to the market, and give an increasingly international dimension to the brand, while preserving the enormous value of being Italian, which is also in the very name of Ital-mobiliare".
Completing the team was former national team coach Davide Cassani, a new member of the Sidi Board of Directors. "In the world of two wheels you need competence, investment and passion, and it's great to find all that in the top management of Italmobiliare. I am absolutely thrilled to be part of this new challenge for Sidi. I've known this company all my life, I remember when Sidi made the first cleat, removing the nails and offering something modular, with Moser as the first user. Carapaz won the Olympics with Sidi on his feet, and Colbrelli both a European Championship and Paris-Roubaix. Personally in 1985 I was in the Tour de France and I was using other shoes, I didn't feel comfortable and on my day off I went and bought a pair of Sidi. So my role is exactly this: to ensure and try to increase that union of competence, professionalism and passion that are the distinguishing elements of Itamobiliare, Sidi and my path'.
The emotion for the value of Made in Italy was also underlined by Michele Pirro - a Ducati rider who has always worn Sidi shoes on his feet "I congratulate the new owners because as a bike and motorbike enthusiast I have this brand in my heart. I have been using Sidi products for many years and I remember how many times the boots have protected me throughout my career. Now I have just celebrated Italy's return to victory, which is testimony to how much value there is in our country'.