Sidi welcomed the British champion to its Treviso headquarters in Maser before his return to competition. 

In a face-to-face chat, Froome explained how he is recovering his form and how the next appointments are crucial to get closer to his 2022 goals. 

After his visit to the company, he focused on the best memories that cycling has given him and for which he felt lucky to be a professional cyclist.

"I have had so many unforgettable moments in my career," he said. "The 2018 Giro d’Italia was probably the greatest achievement, as I mainly won it by trusting my instincts. I knew I had to do something extraordinary to overturn the general classification, so I attacked on the gravel  road of Colle delle Finestre and gave everything I had, without knowing how it would go. In the end, as it sometimes happens in cycling, courage paid off."

"The following years, with the accident prior to the Critérium du Dauphiné time trial, didn't go so well," he added, "but it's part of life and sport. What’s important for me now is to be back in cycling and to have the chance to race again. At this moment, I can say I have an even stronger mentality than before."

Chris also spoke about his relationship with Sidi, explaining how the technical aspect is an integral part of cycling  for him.

"Trusting a team to work with me is important and I'm happy to have a special relationship with the companies that support me. I have been wearing Sidi shoes for 12 years now and I am particularly fond of my Sidi Shot 2s. The aspect of this model that I love most is undoubtedly the centrally positioned rotor. It is really comfortable and, at the same time, very aerodynamic. I think this detail makes the product really special."


- Sidi Shot grey: graphics created for the last stage of the 2018 Giro d'Italia won by Chris Froome; 

- Sidi Shot 2 white: current model and colour used

- Sidi Wire yellow: Limited edition produced to honour the 2013 Tour de France victory

- Sidi Wire blue: Limited edition produced to honour his 2015 Tour de France victory

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